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American Sports

RRP $1.00

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This momentous four-volume work examines and details the cultural aspects of sport and how sport pervasively reflects and affects myriad aspects of American society from the early 1900s to the present day. Written in a straightforward, readable manner, the entries cover both historical and contemporary aspects of sport and American culture. Unlike purely historical encyclopedias on sports, the contributions within these volumes cover related subject matter such as poetry, novels, music, films, plays, television shows, art and artists, mythologies, artifacts, and people. While this encyclopedia set is ideal for general readers who need information on the diverse aspects of sport in American culture for research purposes or are merely reading for enjoyment, the detailed nature of the entries will also prove useful as an initial source for scholars of sport and American culture. Each entry provides a number of both print and online resources for further investigation of the topic.


Ethics And College Sports

RRP $278.99

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Ethics and College Sports is a careful analysis of the root problems in intercollegiate athletics in American universities. It examines the prevalent myths that are regularly used to justify the inclusion of intercollegiate athletics, and all of the abuses and scandals it has brought to university campuses, from a moral perspective. In this book, the myths that amateurism is morally desirable, that sports brings good moral character, and that the elite sports programs raise significant sums of money to support university budgets are dissected. The actual impact of the movement to provide gender equity in athletics programs on campus is discussed and a defensible justification for intercollegiate athletics is offered.


American Sports

RRP $968.99

Click on the Google Preview image above to read some pages of this book!

This momentous four-volume work examines and details the cultural aspects of sport and how sport pervasively reflects--and affects--myriad aspects of American society from the early 1900s to the present day. Written in a straightforward, readable manner, the entries cover both historical and contemporary aspects of sport and American culture. Unlike purely historical encyclopedias on sports, the contributions within these volumes cover related subject matter such as poetry, novels, music, films, plays, television shows, art and artists, mythologies, artifacts, and people.

While this encyclopedia set is ideal for general readers who need information on the diverse aspects of sport in American culture for research purposes or are merely reading for enjoyment, the detailed nature of the entries will also prove useful as an initial source for scholars of sport and American culture. Each entry provides a number of both print and online resources for further investigation of the topic.


American History A Day At A Time - April

RRP $16.99

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Learn the history of the American colonies and its frontier by reading a daily lesson in American colonial history each day. This is the April installment of the 2015 edition of the series American History a Day at a Time. The April edition covers the historical events of the American colonial frontier that happened in April. American History a Day at a Time - April 2015 focuses on the colonial period of American history. During this time, the British, Spanish and French established colonies on the North American frontier. The establishment of these colonies had profound effects on the local Amerindian population. The colonies also played a role in European Wars as the powers jockeyed for supremacy. The European colonial history of the North American frontier began in the Fifteenth century. It continued until the beginning of the American Revolution in 1775. The history of the colonial frontier era of settlement is one of histories' most fascinating stories. It you have ever read those "This Day in History" headings in newspapers and on a multitude of websites, you may wonder at the stories behind those brief headlines. American History a Day at a Time - April 2015 seeks to do just that, explore the story behind the headlines. Humankind has a history stretching back thousands of years. During this time a huge accumulation of historical events has occurred. This volume deals with dates in April and focuses on the Colonial frontier period of American History. The history series, American History a Day at a Time seeks to make this vast accumulation of historical knowledge less intimidating. It does this by reducing it to a history lesson a day. By reading and contemplating one event a day, we have the time to try to understand those events that unfolded on those long ago days. Further volumes will cover American history as it unfolds, day by day.


Sports Marketing

RRP $439.99

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.



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