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American Sports

RRP $272.99

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This collection illustrates the expansiveness of an interdisciplinary approach to the study of sport. While rooted in anthropology, these essays consider American sports in their social, economic, cultural and political aspects, charting their evolution. The book draws from history, sociology, and political science; as well as considering the relationship between the developed and developing world; and culture and masculinity.

The first part of the book considers the local and global interplay of professional baseball, covering:

  • Major League Baseball's impact on the Dominican Republic
  • nationalism and baseball on the Mexican/US border
  • the globalizing forces of baseball as an industry.

The second part of the book is concerned with the cultural examination of the responsiveness of masculinity to social and cultural forces, examining:

  • the exaggerated world of bodybuilders in Southern California
  • the cross-cultural comparisons of male behaviour on a bi-national baseball team in Mexico
  • the historical examination of Jews in American sport.

This book was previously published as a special issue of Sport in Society


Ethics And College Sports

RRP $278.99

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Ethics and College Sports is a careful analysis of the root problems in intercollegiate athletics in American universities. It examines the prevalent myths that are regularly used to justify the inclusion of intercollegiate athletics, and all of the abuses and scandals it has brought to university campuses, from a moral perspective. In this book, the myths that amateurism is morally desirable, that sports brings good moral character, and that the elite sports programs raise significant sums of money to support university budgets are dissected. The actual impact of the movement to provide gender equity in athletics programs on campus is discussed and a defensible justification for intercollegiate athletics is offered.


American Sports

RRP $1.00

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This momentous four-volume work examines and details the cultural aspects of sport and how sport pervasively reflects and affects myriad aspects of American society from the early 1900s to the present day. Written in a straightforward, readable manner, the entries cover both historical and contemporary aspects of sport and American culture. Unlike purely historical encyclopedias on sports, the contributions within these volumes cover related subject matter such as poetry, novels, music, films, plays, television shows, art and artists, mythologies, artifacts, and people. While this encyclopedia set is ideal for general readers who need information on the diverse aspects of sport in American culture for research purposes or are merely reading for enjoyment, the detailed nature of the entries will also prove useful as an initial source for scholars of sport and American culture. Each entry provides a number of both print and online resources for further investigation of the topic.


Icons Of African American Comedy

RRP $245.99

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Despite the popularity of comedic superstars like Bill Cosby and Whoopi Goldberg, few books have looked at the work of African-American comedians, especially those who, like Godfrey Cambridge and Moms Mabley, dramatically impacted American humor. Icons of African American Comedy remedies that oversight. Beginning with an introduction that explores the history and impact of black comedians, the book offers in-depth discussions of 12 of the most important African-American comedians of the past 100-plus years: Bert Williams, Moms Mabley, Redd Foxx, Dick Gregory, Flip Wilson, Godfrey Cambridge, Bill Cosby, Richard Pryor, Whoopi Goldberg, Damon Wayans, Chris Rock, and Dave Chappelle. Each essay discusses the comedian's early life and offers an analysis of his or her contributions to American entertainment. Providing a variety of viewpoints on African-American comedy, the book shows how these comedians changed American comedy and American society.


Sports Marketing

RRP $439.99

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.



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